Leanne Edwards and Debra Jones started their company ‘Love From Rosie’ nearly two years ago. Both of the two friends have a background in web design and marketing. They set up their on-line trading company, which operates from their homes, to sell what they describe as ‘shabby chic’ vintage style home accessories and soft furnishings plus retro style traditional toys. They source their products from Scandinavia and Europe and find that the majority of their customers come from the UK and Europe.
“When we despatch an item to a customer we like to wrap it in tissue paper and tie it with ribbons to make it more personal and that’s really appreciated” explains Leanne. “We were doing this from a dining room table, which wasn’t ideal.” In addition, they wanted to market and raise more awareness of their company by placing adverts in magazines specialising in homes and home furnishings in the lead-up to Christmas. They applied to reach for green shoots funding and received £659.01, which they match funded by £78.99 from their business.
Outcome and Impact
“Reach’s grant enabled us to buy a packaging station table which has made our packaging and despatch far more organised and efficient,” says Debra. The finance also allowed them to book adverts for the November and December 2013 issues of ‘Country Homes and Interiors’, ‘Homes and Antiques’ and ‘Period Ideas’. “Because we knew we had the finance, we could negotiate a better advertising rate with the magazines,” says Debra. “Having the adverts in two issues of the magazines really helped boost our sales,” she adds. The financing was also used to buy a camera which they use to photograph items to go on the website plus an external hard disk drive which is used to back up product content and images featured on the site.