The purpose of this research project was to grow the Bridgend Tourism Ambassadors to include a Welsh speaking team. While there were some existing ambassadors with Welsh language skills, this was an opportunity to provide training and resources through the medium of Welsh.

The Welsh language team will be introduced at the Urdd Eisteddfod with the aim of continuing  to support the delivery of a fully bilingual tourism ambassador service in the future. This is particularly important for high profile events, school trips arranged with Welsh schools and more.

An estimated 90,000 visitors attend the event over six days, this year at the Pencoed College Fields (Bridgend County Showground), and the Ambassadors are required to give them the warmest possible welcome and provide details of Bridgend County Borough’s culture, wildlife, history, arts and cuisine.

Training was free with a time commitment of just two days in a workshop setting exploring the treasures of the region during April and May 2017. Training was conducted through the medium of Welsh, with support materials being offered in both Welsh and English.

The Welsh speaking volunteers joined a group of around 20 Bridgend Ambassadors that were already supporting local tourism by engaging with Bridgend County Borough’s visitors in a number of different ways such as meeting and greeting at events, helping groups to put together their visit, writing blogs, sharing local knowledge with families and generally doing what they can to raise the profile of the region.

Lew Chamberlain, Director of Bridgend Tourism Association and a Bridgend Ambassador said of the programme:

“Training to be a Bridgend Ambassador has been a really enjoyable experience. In just two days of free training, I learned so much more about the area, its history, culture, wildlife and the hidden gems on our doorstep, and on top of that I found a community of like-minded people and made new friends.

“It feels good to volunteer and give back to the community, sharing my passion for this area with visitors and generally raising the profile of Bridgend County Borough, knowing that it has a positive impact on tourism and our local economy.